Digital Transformation: A Turning Point Not to Be Missed

Change & AdaptationManagement & LeadershipManagers≈ 20 min

Key skill: Collaborating & managing with AI

Summary

Digital transformation already touches every role. This course helps managers grasp what's at stake — visibility, brand image, customer satisfaction — and support their teams through a successful shift to digital, both internally and externally.

Target audience

Any manager or project lead responsible for driving and supporting change within their organisation.

Learning objectives

Embrace digital as an opportunity for your company: recognise both its benefits and its risks
Lead digital transformation successfully, internally and within your department, while keeping a critical eye
Train yourself and support employees through their digital transition and the use of generative AI
Separate algorithmic activities (which can be entrusted to machines) from heuristic activities that require human initiative

Module outline

StorytellingA futuristic vision set in 2035, of a trial pitting humanity against ChatGPT
ArticlesThe risks of digital transformation
Expert videoDigital has become unavoidable and now touches every role. How to roll it out across all internal departments
AnchoringA quiz and True/False questions to dig deeper into the topic and anchor what you've learned
Memo cardA downloadable coaching memo card: the key points from the expert video
CommitmentConcrete examples to help you define your own commitment
BonusA selection of videos to go further (TED, YouTube)

Models & methods

The distinction between algorithmic and heuristic activities; external and internal stakes; CRM and DMP tools; PIX certification.

Research-based

A study by the Observatoire des TPE/PME: 76% of business leaders see digital as an opportunity; insights from experts Frédéric Cavazza and Magali Bordiec.