Values posted on a wall are worthless: they're lived out day to day.
Define a foundation of clear, empowering values, translated into behaviours. Bring them to life every day to build cohesion and shared decision-making.
20 min at your own paceAvailable in FR + ENNo prerequisites
You will walk away with
- the difference between exogenous and endogenous values — and why it matters
- values translated into observable, everyday behaviours
- the "values alert": how to respond when they're not upheld
Target audience
Any manager looking to promote a positive model of communication and collaboration.
Learning objectives
- Implement values at work (rather than rules) to foster cooperation.
- Use values to give meaning to action and guide commitment.
- Strengthen cohesion and structure ways of collaborating through values.
- Use values to promote the company's DNA, both internally and externally.
Module outline
- Storytelling“The Power of Why”2'32An exploration of the crucial concept of "Why" in business success, illustrated with examples like Apple and Martin Luther King
- Articles
- Values versus Rules, according to Francis Boyer
- Exogenous and endogenous values, with examples (Ritz-Carlton, Novotel)
- Values Alert: how to respond when values aren't upheld
- Expert video“Values That Make Collaboration Easier”8'07Exploring the importance of company values and how to put them into practice
- AnchoringQuiz and True/False questions to dive deeper into the topic and cement what you've learned
- Memo cardDownloadable coaching memo card: the key points from the expert video
- CommitmentConcrete examples to help you define your own commitment
- BonusA selection of videos to go further (TED, YouTube)
