Developing an Inspiring Vision at Work

Management & LeadershipChange & AdaptationManagers≈ 20 min

Key skill: Leadership & vision

Summary

Give your organisation a clear direction by building your vision in the right order: purpose first, then values, then ambition — to unite teams, attract talent and make decisions amid uncertainty.

Target audience

Any manager or project lead who needs to promote and support change within their organisation.

Learning objectives

Build a coherent, relevant vision in a shifting environment.
Ask the right questions about your organisation's direction.
Develop an overarching strategic vision by involving employees in shaping it
Build a more flexible, organic and autonomous organisation centred on a shared purpose.

Module outline

StorytellingAn illustration of Danone's transformation toward a more responsible corporate identity
ArticlesThe Eagle's Vision: a metaphor for holding both the big picture and the details · The social and solidarity economy: a human-centred economic model · Giving work meaning: from "What?" to "What for?"
Expert videoThe 3 pillars of building a vision in a shifting environment
AnchoringQuiz and True/False to dig deeper into the topic and anchor what you've learned
Memo cardDownloadable coaching memo card: the key points from the expert video
CommitmentConcrete examples to help you define your own commitment
BonusA selection of videos to go further (TED, YouTube)

Models & methods

Three-step model: purpose, values, ambition; the shift from "what" to "what for".

Research-based

Examples cited: Danone (purpose, becoming a mission-driven company in 2020, Emmanuel Faber), LEGO, Buurtzorg, Zappos, Engie, Microsoft.