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Programme sheet
Personal Branding: Enhancing Your Professional Image
Confidence & Self-AwarenessCommunication & FeedbackAll employees≈ 25 min
Key skill: Professional image & networking
Summary
Build and showcase your personal brand authentically to steer your career: take stock of yourself, shape your digital image, get visible to the right people, and dare to assert your ambitions instead of letting circumstances decide for you.
Target audience
Anyone looking to bring their talents to the workplace and advance their career
Learning objectives
- Build and showcase your personal brand
- Project an authentic, positive self-image without falling into overconfidence bias
- Take stock of your skills and experience so you can showcase them better
- Ask for feedback to understand how others actually perceive you
Module outline
- StorytellingThe story of an INFP engineer overcoming the authenticity dilemma in a professional world that rewards extraversion
- ArticlesOverconfidence bias: analysing its impact on the organisation · A coaching tool to better understand your talents · Gallup's 34 talent themes
- Expert videoHow to build and showcase your personal brand to advance your career
- AnchoringA quiz and True/False questions to dig deeper into the topic and anchor what you've learned
- Memo cardA downloadable coaching memo card: the key points from the expert video
- CommitmentConcrete examples to help you define your own commitment
- BonusA selection of videos to go further (TED, YouTube)
Models & methods
The SWOT matrix; the RED method for LinkedIn; your CV as the first tool of self-marketing.
Research-based
The 34 talent themes identified by the Gallup Institute; the MBTI typology (INFP and ESTJ profiles), illustrated through Léa's story.