Strengths, weaknesses, opportunities, threats: a simple square for deciding with a clear head.
Use SWOT analysis. Identify the strengths, weaknesses, opportunities and threats of any project or transformation, so you can make better decisions and sharpen your action plans.
15 min at your own paceAvailable in FR + ENNo prerequisites
You will walk away with
- the SWOT diagnostic: strengths, weaknesses, opportunities, threats
- a simple 4-step analysis for comparing alternatives
- concrete applications to projects and transformations
Target audience
Any manager or project lead who needs to promote and support change within their organisation.
Learning objectives
- Use the SWOT tool to analyse a situation, make choices easier and prepare for successful change
- Identify internal strengths and weaknesses, and external opportunities and threats, in light of upcoming change
- Make better decisions by weighing different alternatives with a SWOT diagnostic
- Leverage strengths and external opportunities, minimise weaknesses and address potential threats to ensure project success
Module outline
- Storytelling“Steve Jobs and SWOT”2'13An imaginative exploration of how Steve Jobs might have used SWOT before launching the iPhone
- Articles
- Reflecting on internal vs. external complexity, drawn from an excerpt of Yves Morieux's "Smart Simplicity"
- A detailed table of the 4 SWOT dimensions with key questions
- SWOT as a decision-making tool
- Expert video“The SWOT Diagnostic”4'16An overview of the 4 components of SWOT (strengths, weaknesses, opportunities, threats) with practical examples
- AnchoringA quiz and True/False questions to dig deeper into the topic and anchor what you've learned
- Memo cardA downloadable coaching memo card: the key points from the expert video
- CommitmentConcrete examples to help you define your own commitment
