Persuading isn't manipulating: seven levers for reaching what truly motivates someone.
Listen to and question the other person to understand their motivations and decision criteria. Learn how to speak to each SPECIES need to persuade better, without manipulating.
25 min at your own paceAvailable in FR + ENNo prerequisites
You will walk away with
- the 7 SPECIES levers: Security, Pride, Economy, Comfort, Innovation, Environment, Sympathy
- the line between conviction, persuasion and manipulation
- the 5 tips for ethical persuasion, from listening to clarity
Target audience
Anyone looking to win buy-in by adapting to the needs of the person in front of them
Learning objectives
- Listen and question skilfully to understand what motivates people.
- Understand the difference between conviction, persuasion and manipulation.
- Reassure people who place a high value on security.
- Speak to the self-esteem of people driven by pride.
Module outline
- Storytelling“How to Get an Innovation Adopted”2'31An exploration of the diffusion of innovations theory and the importance of sharing a vision and values
- Articles
- The differences between convincing, persuading and manipulating
- The 5 tips for “ethical” persuasion
- Expert video“Persuading with the SPECIES Model”13'41Discovering the 7 motivation levers (Security, Pride, Economy, Comfort, Innovation, Environment, Sympathy)
- AnchoringA quiz and True/False questions to dig deeper into the topic and anchor what you've learned
- Memo cardA downloadable coaching memo card: the key points from the expert video
- CommitmentConcrete examples to help you define your own commitment
- BonusA selection of videos to go further (TED, YouTube)
