The SPECIES model: the keys to persuasion

Stop trying to persuade. Understand the needs of your interlocutors and propose solutions to them.

Update: 26 January 2024

Training objectives

In this training course, you will learn how to :
  • Listen and ask intelligently to understand motivational drivers.
  • Understand the difference between conviction, persuasion, and manipulation.
  • Reassure individuals who value security.
  • Boost the self-esteem of those sensitive to pride.
  • Interest profiles who are curious and sensitive to modernism, with new products or innovative currents of thought.
  • Reduce effort and save time for those who prioritize comfort.
  • Highlight value for money and benefits on services and products for money-sensitive people.
  • Stimulate positive emotions in customers to encourage them to buy through sympathy.
  • Promote your actions towards the environment and ecology to those who are passionate about them.

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