The SPECIES model: the keys to persuasion
Stop trying to persuade. Understand the needs of your interlocutors and propose solutions to them.
Update: 26 January 2024
- 25 minutes
- General public
- Listen to and question your interlocutor to understand his motivations and criteria of choice Learn how to value each SPECIES need to better convince without manipulating.
Training objectives
In this training course, you will learn how to :
- Listen and ask intelligently to understand motivational drivers.
- Understand the difference between conviction, persuasion, and manipulation.
- Reassure individuals who value security.
- Boost the self-esteem of those sensitive to pride.
- Interest profiles who are curious and sensitive to modernism, with new products or innovative currents of thought.
- Reduce effort and save time for those who prioritize comfort.
- Highlight value for money and benefits on services and products for money-sensitive people.
- Stimulate positive emotions in customers to encourage them to buy through sympathy.
- Promote your actions towards the environment and ecology to those who are passionate about them.
