Your ideas go from "ridiculous" to "obvious": you just have to dare to champion them.
Major changes are born from an idea that's often initially rejected as ridiculous and/or dangerous. Encourage creativity and innovation within your teams.
20 min at your own paceAvailable in FR + ENNo prerequisites
You will walk away with
- the 3 phases of a transformative idea: ridiculous, dangerous, obvious
- cues for spotting a revolutionary idea beneath its ridiculous exterior
- the practices of Bell Labs and Google for sparking innovation
Target audience
Anyone looking to promote a model of collaboration that inspires and fosters boldness, agility and accountability
Learning objectives
- Decode the 3 phases of transformative ideas according to Schopenhauer: ridiculous, dangerous, obvious.
- Recognise a revolutionary idea despite its initial ridiculous appearance.
- Foster a dynamic of creativity and innovation in teams by drawing on Bill Coughran's genius
- Understand the value of an innovative idea and adopt it despite the mind's initial resistance.
Module outline
- Storytelling“The Rise of Solar: The Bell Labs Quest”2'25The odyssey of Bell Labs pioneers developing the first solar cell, illustrating the impact of resolute visionaries in the face of change
- Articles
- The genius of Bill Coughran (Google)
- The 5 essential qualities of a creativity facilitator
- Encouraging innovation and novel ideas
- Expert video“The Revolution of Change”6'02How change is perceived, and the three phases of an idea according to Idriss Aberkane: ridiculous, dangerous, then obvious
- AnchoringQuiz and True/False to dig deeper into the topic and anchor what you've learned
- Memo cardDownloadable coaching memo card: the key points from the expert video
- CommitmentConcrete examples to help you define your own commitment
- BonusA selection of videos to go further (TED, YouTube)
