Skip to content

Team creativity: Three methods that beat brainstorming

AI visual

A well-run group becomes more inventive than any of its members alone: that’s the 1 + 1 = 3 effect.

When the team meets to innovate or solve a problem, it’s often the same people who talk, the first idea steers the rest, and the quieter ones leave unheard. Yet simple formats change everything: write before you speak, look for the opposite of the goal, think alone, then in pairs, then in groups of four. This module puts these creative methods in your hands.

~20 min at your own paceKey skill: Developing CreativityAvailable in FR + ENNo prerequisites

What you’ll take away

  • the 6-3-5 brainwriting format: about a hundred ideas in half an hour, in silence
  • reverse questions like “how could we drive our customers away?” that break automatic thinking
  • the rules that make a real creativity session succeed, from deferred judgment to accepting silence

Who it’s for

Facilitators and participants in creativity sessions, in person or remotely, who want to generate better ideas together.

Learning objectives

  1. Spot the four limits of classic brainstorming, from self-censorship to the anchoring effect that makes ideas alike.
  2. Generate more ideas with three methods: 6-3-5 brainwriting, reverse brainstorming, and 1-2-4-All.
  3. Meet the five conditions of creativity sessions, from the right question to a facilitator enforcing rules.
  4. Run a remote session with the right tools, and use generative AI as an accelerator and a creative partner.

How does this module work?

The steps of the Adaptive module.

  1. Self-assessmentOn nine dimensions, to gauge current habits and guide the practice.
  2. Expert videoA ~10 min video with three pauses for reflection.
  3. Practice scenariosThe first two scenarios chosen from the self-assessment, then sixteen more, optional. Every answer gets feedback: what it leads to, and one way to improve.
  4. Dated commitmentOne action to try, written by the learner or chosen from the suggestions.
  5. Memo to downloadKey takeaways, questions, commitment, personal notes, and checklists.

Duration: ~20 min. Excluding bonus practice scenarios and optional in-depth content.

Recommended courses

For your teams

Ready to start?

Let’s discuss your goals and where this module fits in your training program.