Nearly two in three consumers buy or boycott brands based on their public stances: meaning now shapes what people buy.
Talented people choose on the same basis: an organization that knows its purpose attracts, aligns, and keeps them. This module helps you build that vision (the why, the how, and where you’re heading) and then anchor it: values you can see in actions rather than on walls, and a ten-year direction that holds because the plans to reach it can adapt.
~20 min at your own paceKey skill: Strategic VisionAvailable in FR + ENNo prerequisites
What you’ll take away
- some striking cases, from the Earth as shareholder to 15,000 care workers united by their mission
- six values written in plain words, each with the behavior that proves it day to day
- the annual survey that checks if your values live, and the follow-up plan
Who it’s for
Leaders who define their organization’s vision, and managers who want to champion it in their teams.
Learning objectives
- Reveal the purpose (the organization’s why) rather than invent it, following the example of organizations that have made it their strength.
- Write values that engage people: phrases rather than single words, translated into observable behaviors and rituals.
- Make values the guardrails for AI: transparency of automated decisions, human accountability, fairness, and privacy.
- Maintain a ten-year ambition in a changing world: a stable North Star and priorities for one to three years, revised regularly.
How does this module work?
The steps of the Adaptive module.
- Self-assessmentOn nine dimensions, to gauge current habits and guide the practice.
- Expert videoA ~10 min video with three pauses for reflection.
- Practice scenariosThe first two scenarios chosen from the self-assessment, then sixteen more, optional. Every answer gets feedback: what it leads to, and one way to improve.
- Dated commitmentOne action to try, written by the learner or chosen from the suggestions.
- Memo to downloadKey takeaways, questions, commitment, personal notes, and checklists.
Duration: ~20 min. Excluding bonus practice scenarios and optional in-depth content.
