When someone tells a story, the listener’s brain synchronizes with theirs, and disengages the moment the story stops.
A good presentation informs; a good story stays with people. This module teaches you to build stories for your needs: making the abstract clear, shifting a point of view, sharing what matters to you without pushing it—in a few minutes, and without drawing the conclusion for your audience. AI can sketch a first draft; the real details will come from you.
~20 min at your own paceKey skill: Business StorytellingAvailable in FR + ENNo prerequisites
What you’ll take away
- a four-stage structure that holds attention to the very last sentence
- the why story, the one that says “be careful” without ever putting it into words
- the habit before any story: reading your audience to choose the right one, or none
Who it’s for
Managers, experts, and trainers: anyone who wants to convey their messages through stories people remember.
Learning objectives
- Choose the right type of story for the use: illustrating, changing a perception, challenging a belief, showing a practice, or conveying a conviction.
- Build a short four-stage story (situation, tension, turning point, meaning) carried by a fleshed-out character.
- Apply the rules that make a story work: two to three minutes, concrete details, no stated message or final moral.
- Use AI to generate, enrich, or tighten a story while keeping real details from lived experience.
How does this module work?
The steps of the Adaptive module.
- Self-assessmentOn nine dimensions, to gauge current habits and guide the practice.
- Expert videoA ~10 min video with three pauses for reflection.
- Practice scenariosThe first two scenarios chosen from the self-assessment, then sixteen more, optional. Every answer gets feedback: what it leads to, and one way to improve.
- Dated commitmentOne action to try, written by the learner or chosen from the suggestions.
- Memo to downloadKey takeaways, questions, commitment, personal notes, and checklists.
Duration: ~20 min. Excluding bonus practice scenarios and optional in-depth content.
